It became the first diet cola to be distributed on a national scale in the US. Go ahead and order online, and your food will be delivered directly to your door. Retrieved April 21, Available in many European countries, US and Brazil. Archived from the original on February 16, The new formulation was released marketwide on February 25, Diet Coke and Diet Pepsi have capitalized on the markets of people who require low sugar regimens, such as diabetics and people concerned with calorie intake.
While it was initially advertised alongside Pepsi, Diet Pepsi began to be promoted independently in the late s. The musical jingle from this ad generated popular culture appeal to the extent that it was eventually recorded and played on the radio, and later became a Top 40 hit.
Since its inception, musicians, professional athletes, actors and actresses have been featured prominently in the promotion of Diet Pepsi. In , immediately following Super Bowl XIX , the game's respective quarterbacks, Joe Montana and Dan Marino , met in a hallway of what appeared to be a football stadium. Montana of the winning team, buys Marino a Diet Pepsi, and Marino promises to buy the drink the next time. In the late s, Michael J. Fox appeared in commercials for Diet Pepsi, including a memorable commercial that featured him making a robot clone of himself.
In that commercial, Fox's girlfriend played by Lori Loughlin shows up and accidentally hits Fox with the door, causing him to fall down a chute into the basement. The girlfriend takes the robot clone on a date and leaves the real Fox trapped. Cindy Crawford was also brought back in to introduce a new packaging design for Diet Pepsi, and again in to promote the revised slogan "Light, crisp, refreshing" with an ad which debuted during Super Bowl XXXIX.
From Wikipedia, the free encyclopedia. Diet Pepsi The Diet Pepsi logo used from ; present. Retrieved May 18, Retrieved April 21, Archived from the original on April 18, Archived from the original on May 28, Archived from the original on March 24, Archived from the original on April 17, Archived from the original on July 22, Archived from the original PDF on October 11, Retrieved April 29, Archived from the original on December 19, Retrieved December 16, Retrieved 11 September The New York Times.
Food and Drug Administration. Retrieved July 30, The other guy blinked: St Louis Business Journal. United States General Accounting Office. Critical Reviews in Toxicology. Regulatory Toxicology and Pharmacology. Retrieved April 20, Hair; Carl McDaniel Archived from the original on April 25, Pitching Motherhood and Pepsi". Pepsi Ad Fires First Shot". I have used it so far several times and have saved quite a bit!
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