Top 40 Press Release Examples from the Pros

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Lisa of Dublin, CA. The company offers products to aid in weight loss, as well as educational information and resources for its customers. Choose from 3 weight loss programs that include breakfast meals, meal replacements, properly portioned snack bars and dietary supplements. Big Mac while Price Positioning Continues". For the first two weeks, you eat three extremely low-carb meals a day plus two snacks. Older men and women Many older men or women who have gone through andropause or menopause begin to struggle with excess weight, and may find a weight loss program helpful. The same limited 4 entrees were available for the following week.

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We wanted to craft a release that went beyond simply patting our company on the back, and rather explained the relevance that achieving this milestone meant for the industry. Within the release, we pulled together an explanation of why PCI 3.

Rather than focusing singularly on the client, we felt it was important to focus on implications this certification has on the end user, and really, the industry as a whole.

There were two purposes to the release. One was to increase our number of applicants, and the other was to create a little buzz about our expected growth. My strategy was to present FreightCenter as an exciting place to work where there are many opportunities to grow. Do this by providing the most important information in a way that will compel the reader to read on.

The quote should answer any questions the reader might have. My best press release was the use of a survey we did for eDiets. In the poll results, Jennifer Aniston was rated higher than Jennifer Lopez, who at that time had the most talked about derriere.

We sent out the press release, and the media loved the story that Jennifer Aniston beat J-Lo. Well over a hundred media outlets ran the story, and it was even used as a question on the game show The Hollywood Squares.

This was so successful because we added survey questions to intentionally generate PR-good headlines through the on-site polling. Also included in the press release is a link to the free practice test.

This gives the reader immediate information without requiring back and forth emailing or other inconvenient actions. Prior to the movie release of Justice League, Warner Bros. We wrote a press release called Yumbutter by the Numbers.

There are multiple reasons as to why this press release was successful. Our parent company, Adigica Health, is an ecommerce company focused on the development of healthcare products. We recently developed a new proprietary skin care regimen specifically formulated for the treatment of acne in teenagers and young adults, and we sent out a press release announcing the new product.

We included statistics in the press release of how many teenagers and young adults reported clearer acne after using our product, which I believe is what helped us gain over 8, followers on our Instagram and 3, on our Facebook account. She is a business and finance major who previously worked for a US risk mitigation company in its regional office in Singapore. Anna started her writing career as a research and writing assistant for eBooks on various niches.

She spends her free time giving English tutorial lessons. They all are genius and whatever they did till now, actually they all deserve because hard work never fail you ever.

Nice post you shared. Coming from the perspective of an individual who owns and been working towards growing their own digital marketing agency, I personally use Press Releases as a tool to promote a specific business message not to mention utilize it to gain exposure in the form backlinks from media outlets. This is a powerful resource.

I read and re-read and then made points and downloaded the copy for future use. Simply put this is a very well written article about Press Releases and has given me a lot of ideas.

On behalf of Anna, thank you! Laura, HR Writer https: You must be logged in to comment. Click the "Log in With LinkedIn" button below to connect instantly and comment. We spend hours researching and writing our articles and strive to provide accurate, up-to-date content.

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When readers buy products and services discussed on our site, we often earn affiliate commissions that support our work. Keep it short, interesting, and descriptive. Having a secondary headline is a great way to give more information without taking away from the main headline.

Get straight to the point — Press releases are sent to people that are busy, so make sure the essence of your release is in the first two paragraphs. Easily quotable — Journalists will want to pull parts of your press release to use in their own stories. Make sure you have sentences that will make an impact when used separately. The picture we included was able to immediately put a face to the name and hopefully made people want to learn more about the woman in the photo.

Hebrew Free Loan Fund Helps in Time of Need Susan Miller, President and Founder, Garton-Miller Media In my experience, if it reads like the lead to a story then it makes it easier for a news outlet to publish as is, or for a reporter to pick up the ball and run with it from there. Search Engine Marketing for Small Business Works Carl Mazzanti, President and Co-founder, eMazzanti Technologies This press release about search engine marketing for small business was quite successful because it was picked up by online publications with a potential audience of million readers, including International Business Times and the San Jose Mercury News.

Survey Majority of employees would choose certain perks over standard salary increase Jacel Egan, Media Relations Coordinator, TechnologyAdvice We conduct research studies throughout the year on various topics that we feel are relevant and of interest to our target audience.

E-Complish announces PCI 3. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness. As such, they do not endorse or guarantee any posted comments or reviews.

Post Your Comment Thanks for providing such a nice info 0. Log in to Reply. The program comes in the form of a membership site that is easy to use from any computer and just about any tablet or smartphone.

To see it in action, play the video below:. Actually, I Love This Diet uses all of these products and others in its meal plan, but it is unaffiliated with the manufacturers of Lean Cuisine, Healthy Choice, Smart Ones, or any of the other foods used in its program.

The meals were selected for nutritional reasons as well as to provide great taste and variety to its members. There are no monthly fees. Food is purchased at your supermarket. Diet is purchased at ilovethisdiet. I Love This Diet website also provides its members with constantly updated links to discount coupons for products from Lean Cuisine, Healthy Choice, Smart Ones and many other approved foods found on the plan. Immediately after purchasing, dieters are asked to click a box for either USA or Canada, depending on their location.

This is because the manufacturers' menus for the two countries are not identical. The diet is very simple. As you lose weight, your calorie level shifts accordingly. Dieters can expect to lose an average of 1 - 2 pounds per week on the program. Members go to their Daily Food Journal each day to select their meals, veggies, fruit, and snacks from approved lists, by clicking on them. The Daily Food Journal calculates everything automatically, from calories to your daily progress in reaching the recommended fruit, veggie, and dairy servings.

Most are under calories and include a dairy and fruit serving. Selections range from cereal to bagels, pancakes, and more exciting dishes like breakfast parfaits and soufflés. Most members choose to have a frozen meal for lunch, and a frozen meal for dinner. As with all foods on the program, calories are tallied automatically as you select them, and you are also credited with veggie, fruit, and dairy servings contained in the frozen meals you eat, which show on your Daily Food Journal to keep you on track nutritionally.

You can also substitute a quick and easy option from the Salad Guide, such as a Soup and Salad Combo. Yet another option is to use the Build Your Own Meal feature, which allows you to create a version of just about any meal, as long as you stick to I Love This Diet's approved foods as ingredients.

Most frozen meals in the frozen food aisle are not allowed in this program for nutritional reasons. The most common disqualified is sodium content. Losing weight means using more calories than you take in, but whether this is accomplished soley through dietary changes or through a combination of diet and exercise will vary according to each diet plan's requirements. Some plans focus entirely on diet, while others incorporate exercise and lifestyle strategies as part of their fat-loss plan.

While many plans emphasize quick upfront results, maintaining fat loss is just as important as losing it. Think about how the plan supports members after they've met their initial weight loss goals. Does a plan provide the tools and strategies you'll need to stay lean for the long haul?

These structured programs typically meet at a community center or brick-and-mortar business on a weekly or otherwise scheduled basis. Participants might engage in a group discussion, breakaway groups, or one-on-one sessions with other members or program counselors. Some weight loss programs deliver meals or meal ingredients to your home, either as a part of a broader plan or as their primary service.

Some weight loss programs rely primarily on meal-replacement products such as shakes, bars or other snacks. Some programs primarily market a dietary supplement, powder or other ingredient designed to block fat or promote feelings of fullness instead of hunger.

Some programs are flexible and allow you to choose among many different diet plans, formulating one that works for your needs and preferences. These often require more homework but provide a more custom fit than one-size-fits-all programs. Many college students and somethings have always been able to eat what they want and burn it off. As they age, they may find calories landing around their midsection e. Many older men or women who have gone through andropause or menopause begin to struggle with excess weight, and may find a weight loss program helpful.

Athletes at their prime must consume many more calories than the average person to be at peak performance, but as they age and become less active may find that their old eating habits are hard to break. Former athletes who have gained weight and want to become lean and muscular as they age may turn to weight loss programs for help getting on track.

New moms often struggle with shedding the excess pounds left over from pregnancy, and also have little discretionary time to spend on elaborate diet and meal plans. They may find a diet program helpful, especially one that saves time by taking the planning out of meals.

Many individuals are looking to lose pounds and inches off their waistline, not their wallets. These customers may be looking for affordable weight loss plans to help them achieve their goals. While most kids and teens should avoid weight loss programs, some may need a well-defined dietary plan to lose excess fat and become healthier.

Kids and teens should always be under the supervision of a physician before starting a weight loss program. Whether allergic to soy, gluten, dairy or any other ingredients, some dieters want to lose weight, but may have stricter dietary requirements than others.

These customers may benefit from pre-packaged meals and dietary programs that avoid certain ingredients. Customers can benefit from an online health tracking platform and individualized counseling from dieticians and weight loss coaches.

Developed by a physician, Medifast offers full meal plans for adults, teens and those with special dietary needs including diabetes patients, nursing moms, people with gout, vegetarians, people who take Coumadin warfarin and people with gluten intolerance. Founded in in Forth Worth, Texas, Personal Trainer Food is a meal delivery service specializing in nutritionally optimal foods for weight loss.

Unlike other meal delivery plans, Personal Trainer Food provides all the food you need for a successful diet. Herbalife was founded in as a weight-management program and multi-level marketing MLM company. Herbalife specializes in meal-replacement shakes and bars, as well as dietary supplements, beverage mixes and skin and hair care products.

Slim-Fast carries a line of nutrient-enriched bars, snacks, pre-packaged meals, protein powders, and dietary supplements. However, it is most known for its canned shakes that work as meal replacements.

The Jenny Craig system combines nutrition and physical activity with counseling, to help clients change both their lifestyles and eating habits.

The program guarantees results. Customizable diet plans, expert support and a community forum are among the benefits of eDiets. Think of finding the right diet as akin to going on a long road trip. The more tools and guidance you have on your journey, the smoother your trip will be. Losing weight is a journey, not a destination, and along the way you'll learn a lot about yourself. Everyone wants to get there now, but what you'll discover along the way can ultimately be more fulfilling, rewarding, and even enjoyable.

Finding the right weight-loss plan takes work and investment, and I hope I've helped simplify the process somewhat. Don't become overwhelmed with the initial hype. Really consider whether you can maintain a plan and if it provides the tools and strategies you require for long-term success. Can you realistically eat this way for the rest of your life? Does the plan include other strategies — exercise, sleep, stress control, etc. Once you've found the right plan, commit to it.

What you put into it, you'll get back. Very best wishes as you begin your fat-loss journey. Expert grades are based on multiple variables within each program including convenience, food accessibility, effectiveness, awareness of potential food intolerances, practicality, and how much science and research substantiated each particular plan. Weight loss is one of those topics that is constantly discussed, with everyone from scientists to hucksters to everyday consumers offering opinions, findings and claims.

How to speed up your metabolism. Learn how eating more can actually speed up your metabolism. Features food and exercise programs for weight loss. The fat loss program involves eating anything with the proper proportions of proteins and fast and slow carbs. Choose from 3 weight loss programs that include breakfast meals, meal replacements, properly portioned snack bars and dietary supplements.

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